The No-BS Path to Personal Growth Blog

Quick-hit insights on mindset, habits and leadership drawn from Luke Fenwick’s no-BS coaching practice—updated weekly so you can level up in minutes.

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The Science: Subconscious vs. Conscious Speed

We like to believe we are rational beings. That we can think our way through anything. We like to believe that we have so much control over everything in life, including how we react in pressure cooker moments. But the truth is, in moments of stress, fear, or challenge, your subconscious always reacts faster than your conscious mind. You cannot out-think it in the moment. You can't talk it down. It's like trying to negotiate with a fire alarm while your house is burning.

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