The No-BS Path to Personal Growth Blog

Quick-hit insights on mindset, habits and leadership drawn from Luke Fenwick’s no-BS coaching practice—updated weekly so you can level up in minutes.

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The Science: Subconscious vs. Conscious Speed

We like to believe we are rational beings. That we can think our way through anything. We like to believe that we have so much control over everything in life, including how we react in pressure cooker moments. But the truth is, in moments of stress, fear, or challenge, your subconscious always reacts faster than your conscious mind. You cannot out-think it in the moment. You can't talk it down. It's like trying to negotiate with a fire alarm while your house is burning.

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That's BS! newsletter Luke Fenwick That's BS! newsletter Luke Fenwick

Maybe This Wasn’t a Great Idea… When Ultramarathon Confidence Gets Tested!

Two ultras in 14 days.

No medals, no podium, no crowd. The real win wasn’t in finishing. It was in the weeks leading up to each event when I got out of bed sore, when I trained in silence, ran in the cold rain…when no one was watching. 

It was battling through the doubt of running 46km in the Dandenong Mountains and 14 days later running 60kms along the beach trails in Portland.

It was changing the internal message from “why do it”

To “why not try?!” The ultramarathon mindset.

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Are you flirting with the idea of change?

Are you flirting with change—imagining a better life but never committing to action? Real transformation comes from shifting your identity and habits, not just setting goals. Here’s how to finally make change stick.

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Can you life coach yourself? Why AI & self-coaching don’t work

Self-coaching and AI coaching both fall short for the same reason—you can’t see what you don’t know. A real coach gives you objectivity, accountability, and personalised breakthroughs AI can’t replicate. If you’re ready for real impact—not just AI-generated strategies—let’s talk.

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Great Success Is Not a Straight Line—You Zig-Zag to It

Great success isn’t a straight line; it’s a zig-zag journey filled with highs and lows. Using examples from the NBA and personal experiences, this blog explores how to redefine success, embrace setbacks, and celebrate progress. Learn to navigate your path with resilience, adaptability, and the right perspective on your journey to great success.

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Ultra Mindset: Overcome Fear and Find Comfort in Discomfort

Mindset coaching isn’t just theory—it’s practice. During my 7th Ultra, I faced physical pain, negative thoughts, and the pull to quit. But commitment to habits, embracing discomfort, and refocusing on my why carried me through. Discover how these principles can help you move past limits and achieve more.

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How to Overcome the Big Adult Meltdown | Life Coach Tips

Adult meltdowns happen when stress overwhelms us, leading to emotional outbursts and impaired decision-making. This blog explores the triggers, biological responses, and five purposeful habits to regain control. Discover reflective questions to unpack your emotions and make lasting changes today.

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Mindset Snacking: 10 Minutes a Day to Change your Life

As a life and mindset coach, I created an infallible strategy that I call mindset snacking which revolves around taking small, mindful actions throughout the day to improve your mindset. I believe that mindset snacking is a powerful way to gradually change your thinking patterns and create a more positive outlook on life. Just give it 10 min a day. Read one for more.

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6 Simple Habits to Stay Present in a Distracted World

Struggling to stay present in a world full of distractions? You’re not alone. Discover the hidden traps in your brain that pull you away from the moment and learn, straight from a behaviour strategist, 6 practical habits to help you stay focused on what truly matters—your relationships, your well-being, and your daily life.

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As featured in Feedspot’s 15 best Australian Life Coach Blogs in 2025