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Why Is Behaviour Change So Hard?
Most of us already know what we should be doing. The harder question is why our behaviour so often fails to match what we know. Using Steve Peters’ Chimp Model, habit research and real coaching experience, I explore why behaviour change is difficult and what actually helps create lasting change.
Are Your Goals Worth Pursuing?
How do you know whether the goals you're chasing are actually worth pursuing? Using the ideas of eudaimonia and hedonism, I explore the difference between simply wanting more and building a life around purpose and meaningful goals.
What Mindset Are You Operating From?
The mindset you are operating from influences what you notice, how you respond and what you do next. This article explores three useful positions Reactive, Development and Intentional.
Being an A$$hole Does Not Make You a Narcissist…And Here’s Why
Not everyone who is selfish, arrogant or difficult is a narcissist. Learn the difference between NPD, narcissistic traits and simply bad behaviour.
What Is the Habenula and How Does It Affect Habits?
Discover how the habenula, the brain’s anti-reward system, responds to disappointment, mistakes and failure, along with why one setback can make you want to quit.
Your Labels Can Become Limits.
The stories you tell yourself about who you are can provide direction, but they can also restrict your choices. Discover how identity labels influence behaviour, habits and meaningful personal change.
How Do I Build Habits That Actually Stick?
Learn how to build habits that actually stick with practical, no-BS strategies from Melbourne life coach and behaviour strategist Luke Fenwick. Discover why most habits fail, how to build consistency, and how identity, structure and discipline create lasting change.
Best Life Coaches in Australia: Who to Know and How to Choose the Right Coach.
Looking for the best life coach in Australia? Learn what life coaches do, how much coaching can cost, and why Luke Fenwick is one of Australia’s top life and leadership coaches.
The Science: Subconscious vs. Conscious Speed
We like to believe we are rational beings. That we can think our way through anything. We like to believe that we have so much control over everything in life, including how we react in pressure cooker moments. But the truth is, in moments of stress, fear, or challenge, your subconscious always reacts faster than your conscious mind. You cannot out-think it in the moment. You can't talk it down. It's like trying to negotiate with a fire alarm while your house is burning.
Maybe This Wasn’t a Great Idea… When Ultramarathon Confidence Gets Tested!
Two ultras in 14 days.
No medals, no podium, no crowd. The real win wasn’t in finishing. It was in the weeks leading up to each event when I got out of bed sore, when I trained in silence, ran in the cold rain…when no one was watching.
It was battling through the doubt of running 46km in the Dandenong Mountains and 14 days later running 60kms along the beach trails in Portland.
It was changing the internal message from “why do it”
To “why not try?!” The ultramarathon mindset.
Why Your Mind Spirals in Bed From the Moment You Wake Up
Morning anxiety isn’t a flaw. It’s biology, habit loops and unresolved pressure working against you. As a life coach Australian clients trust, I break down why your mind spirals the moment you wake and how simple, purposeful actions can bring back clarity and control. Here’s how to take back your mornings.
The Butterfly Protocol: Why Fighting Your Anxiety Makes It Worse
Anxiety isn’t your enemy, it’s your built-in early warning system. In this guide, I (a mindset coach) explain why fighting anxiety makes it worse and how The Butterfly Protocol helps you shift from panic to clarity. Learn how to understand your butterflies instead of chasing them away, so you can perform at your best.
How to Stress Well: Build Resilience and Mental Toughness Under Pressure
Stress isn’t the enemy — your response is. Discover how to stress well, shift your mindset, and build the mental toughness to thrive in high-pressure situations.
Ultramarathon Mindset: Mental Toughness & Resilience for Everyday Life
Running is back. After injuries and setbacks, I’ve rediscovered not just the power of the body, but the clarity of the mind. The ultramarathon mindset isn’t just for runners, it’s for anyone who wants to build mental toughness, embrace discomfort and unlock their full potential.
The 7 Habits Destroying Australian Men's Mental Health (And What a Mindset Coach Recommends Instead)
Australian men are quietly breaking under the weight of gambling, alcohol, porn, and purpose-less living. This article breaks down the 7 habits hurting men—and what to do instead. Real change is possible, but only if you choose to act.
16 Habits to Improve Your Life (and why they matter)
Forget overnight transformations—real change comes from building a personal toolkit of habits that challenge and stretch you. Discover 16 powerful habits to improve your life and how to implement them with purpose.
Can you life coach yourself? Why AI & self-coaching don’t work
Self-coaching and AI coaching both fall short for the same reason—you can’t see what you don’t know. A real coach gives you objectivity, accountability, and personalised breakthroughs AI can’t replicate. If you’re ready for real impact—not just AI-generated strategies—let’s talk.
The Power of Self-Acceptance
Self-acceptance is about embracing your whole story—flaws and all. Discover 6 powerful ways to build self-acceptance, from quieting your inner critic to owning your past. Take the first steps toward recognising your value and living life on your terms.
Great Success Is Not a Straight Line—You Zig-Zag to It
Great success isn’t a straight line; it’s a zig-zag journey filled with highs and lows. Using examples from the NBA and personal experiences, this blog explores how to redefine success, embrace setbacks, and celebrate progress. Learn to navigate your path with resilience, adaptability, and the right perspective on your journey to great success.
Ultra Mindset: Overcome Fear and Find Comfort in Discomfort
Mindset coaching isn’t just theory—it’s practice. During my 7th Ultra, I faced physical pain, negative thoughts, and the pull to quit. But commitment to habits, embracing discomfort, and refocusing on my why carried me through. Discover how these principles can help you move past limits and achieve more.
